Après Actif is a minimalist lifestyle apparel brand inspired by ski + snowboard culture.
It started as the pursuit of a better state of mind. We push ourselves out of our comfort zones and celebrate our small wins on a daily basis. Always chasing the after-sport endorphin rush.
Now more than ever, as we crave normalcy – we must not neglect those activities that bring us joy. It’s mentally draining, but this struggle is what our brand was built on. Our ability to fight through discomfort and come out stronger. Pushing our limits so we can all celebrate the Après lifestyle.
We strive to create minimalist apparel that can weather many seasons, but more importantly - our mission is to inspire our community to do just the same.
- Here For The Après